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Wednesday, June 6, 2012

Mumbrella360: Who is Gen Z and why do we care?

In a session at last year’s Mumbrella360, a panel discussed how the next generation of teenagers, Gen Z, is changing the way marketers and agencies comunicate with young consumers.
Video here
The session was curated by Launch Group CEO, Fleur Brown. The panel:

    * Paul MacGregor, MCN and ThreeBillion.com
    * Jeff Brookes, Managing Director, Sulake Australia
    * David Scribner, marketing director, Virgin Mobile
    * Dominic Thurbon, chief creative officer and co-founder, ChangeLabs
    * Rupert Noffs, Co-founder and creative director, Gideon Shoes

The video highlights why Generation Z must be taken seriously, the role of social media in todays market and the 2010 Top Model winner debacle.

Source: Mumbrella.com.au

Friday, April 20, 2012

Launch Group to lead social commerce discussion

Launch Group to lead social commerce discussion

Social commerce gets Mumbrella360 focus


Social commerce gets Mumbrella360 focus. Strategies for turning customers into brand advocates is to be the focus of a session at Mumbrella360.

Speakers at the “Social commerce – how to turn your fan base into your sales force” session include Kimberly-Clark marketer Michelle Rossier, Wotif MD Robbie Cooke, Rebekah Campbell, CEO of marketing platform Posse and Sharyn Smith, founder of word of mouth agency Soup.

The session is being curated and chaired by Launch Group CEO Fleur Brown. Also on the panel will be interactive strategist Michael Sinclair from Razor Media and sister agency US Sydney.

The session will examine how brands can tap into connected consumers and turn loyal customers into their own sales force. It will also discuss the rise of social commerce, share tips and case studies on consumer co-creation plus offer insights into effective ways of driving word of mouth.

Rossier is Kimberly-Clark Australia’s marketing manager. She joined the organisation in January to manage Kleenex Cottonelle. She has previously worked at FMCGs including SC Johnson, Reckitt Benckiser, George Weston and Nestle. She will share insights from the Kleenex Cottonelle Pinterest campaign – Australia’s first home-grown Pinterest brand campaign.

Cooke is MD and Group CEO of online travel brand Wotif. Campbell is founder & CEO of Posse.com, a marketing platform which rewards and incentivises customers. Sinclair previously worked at award-winning creative shop, Wieden + Kennedy. Smith is founder & CEO of Soup which has worked with companies including Reckitt Benckiser, Lion Nathan, Coca-Cola and the Commonwealth Bank.

Mumbrella360 takes place on June 6 and 7 at the Hilton Hotel in Sydney. Early bird tickets – with a $600 discount – are available on the Mumbrella360 website until the end of next week.

Source: Mumbrella.com.au April 20th, 2012 at 11:44 am

Sunday, February 5, 2012

Media Release: ANDY X: Andy Warhol’s 40 minutes of fame

Rocky Horror creator launches online tribute on 25th anniversary of Warhol’s death

World first exclusive online release of art film

19 January 2012: Sunday Pictures, in association with DLSHS and ScreenLaunch announces the global online launch of Jim Sharman’s new visual experience ANDY X on February 22nd, 2012.

ANDY X is a 40-minute musical reverie about legendary artist Andy Warhol. Blending a unique filmic structure of song, verse and montage, Sharman explores Warhol’s life from his death-bed in a New York Hospital on 22 February 1987.

This online film experience marks the return of iconic Australian director Jim Sharman to the screen, albeit an online screen. Best known for pushing conventional boundaries with his theatre, opera and cult cinema creations, including the musical extravaganza The Rocky Horror Picture Show. Sharman breaks new ground again exclusively releasing his tribute film online.

On choosing to launch the film in this way, Jim said, “Online movies are a new art form and their potential is evolving, yet cyberspace seems the perfect place to explore the Warhol enigma. I imagine Warhol would have loved the net, and we’ve enjoyed creating this unique 40 minute portrait, or ‘cinematic séance’ with Andy Warhol”.

Given the global audience, the film will be launched 25 years from the very minute of Andy Warhol’s death at 10.21pm in Sydney or 6.21am time in New York at andyxthemovie.com

Esteemed film critic Richard Kuipers has described the film as “a poetic and pulsating eulogy… Sharman takes us on a ride to stimulate and excite everyone from Warhol buffs to those who might have only heard the name and know it has something to do with soup cans.”

Jim Sharman said part of his motivation for creating ANDY X was to explore the world of the most influential twentieth century artist, one whose legacy will continue to inform the future: “Warhol’s ideas still feed our increasingly globalized world and it makes him a fitting subject for online meditation.”

The film was developed and directed by Jim Sharman from a script by Stephen Sewell and an original music score by Basil Hogios, with lyrics by Sewell and Hogios. ANDY X stars rising young stars Akos Armont and Sheridan Harbridge; with Nick Simpson-Deeks, Gillian Jones and David Denis.

On February 22nd 1987 - Andy Warhol died.
On February 22nd 2012 – ANDY X is born.

- Ends -

For further information:
Alexandra Fletcher, ScreenLaunch: alex@launchgroup.com.au
+61 9492 1000 / 0412 666 168.

About ANDY X
ANDY X is an online film adventure that combines a hybrid of cabaret, opera, art installation, portraiture, and the desire to evoke Warhol’s imagery while avoiding imitation. The 40-minute piece is a playful and original exploration of the life and death of legendary artist Andy Warhol.

About Jim Sharman
Jim Sharman is an international stage and screen director whose work has encompassed film, a range of theatre from Shakespeare to Patrick White, operas by Mozart, Britten and Stravinsky and musicals including Hair, Jesus Christ Superstar and The Rocky Horror Show. He is the author of the memoir Blood and Tinsel and is widely regarded as one of Australia’s most influential and outstanding directors.

Wednesday, July 6, 2011

Sir Richard Branson talks on Carbon



Wednesday, February 2, 2011

TEDxSydney Returns in 2011

Saturday 28 May 2011 at CarriageWorks, Eveleigh

Media Release
Applications Open March 2011

2 February 2011: TEDxSydney, the annual ideas event will return to CarriageWorks, Eveleigh on Saturday 28 May 2011. Globally acknowledged as one of the world’s most influential new media brands, TED and its offshoot TEDx program is a US based not-for-profit enterprise devoted to the propagation of “Ideas Worth Spreading.”

TEDxSydney 2011 will provide a speaking platform to around 20 of Australia’s leading innovators, thinkers, global leaders and change makers. This year’s line up will include: two inventors, a Sydney historian, an astronomer, an anthropologist, an international arts ambassador, a public health specialist, a philosopher and an award-winning designer. Full speaker details will be released closer to the event. Speaker nominations can be made via the TEDxSydney website.

Through its free www.TED.com website, TED gives millions of knowledge-seekers around the globe direct access to the world's thought leaders. A number of the speakers from TEDxSydney 2010 will soon be featured on the TED.com website. The first of these talks, by Rachel Botsman on “The Rise of Collaborative Consumption,” is already on the site.

How to participate:
Anyone can participate in TEDxSydney 2011 and all events are free. Around 800 people can attend as members of the LIVE Bay 17 audience. Individuals can apply to be included within that group when applications open in March, via the TEDxSydney website.

In collaboration with CarriageWorks and Julian Morrow, the TEDxSydney forum will return in the CarriageWorks foyer. Open all day for the public to attend, the forum will include a large-screen simulcast of the event as well as live interviews and other exclusive content.

For those who can’t attend in person, TED devotees from Australia and around the world will also be able to tune into the event via a free, live webstream.
TEDxSydney is licensed by Sydney retail pioneer, Remo Giuffré (REMO General Store) and is being organised by his General Thinking network of thinkers and other collaborators from around Australia. The Executive Producer for 2011 is once again Janne Ryan.

For a full list of the organising committee see: http://www.tedxsydney.com

“TED is a unique learning environment which pays homage to the potency of ideas,” said Giuffré. “Speakers are invited to the stage based on the merit of their ideas and TEDxSydney continues this tradition. For TEDxSydney we felt that we would establish a platform for local thinkers, doers and storytellers. We consider our role to be that of talent scouts; unearthing people from this part of the world who inspire and, through their ideas and actions, make a powerful contribution to life on earth.”

TEDxSydney is made possible by the generous contribution of its partners, sponsors and volunteers. Major partners for TEDxSydney 2011 already include UTS Business (Knowledge & Design) and the ABC (Media & Video Production). The full sponsor line-up will be announced next month.


Media: Fleur Brown, Ph: +61 419 270 863, e: fleur@launchgroup.com.au

About TED: TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. The annual TED Conference takes place in Long Beach, California, with simulcast in Palm Springs; TEDGlobal is held each year in Oxford, UK. TED's media initiatives include TED.com, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to organize local, independent TED-like events around the world; and the TEDFellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities. Follow TED on Twitter at twitter.com/TEDTalks, or on Facebook at facebook.com/TED. TED2011, "The Rediscovery of Wonder," will be held February 28-March 4, 2011, in Long Beach, California, with the TEDActive simulcast in Palm Springs, California.
About TEDx: In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organised events that bring people together to share a TED-like experience. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including TEDxSydney, are self-organised. More info http://tedxsydney.com/

Sunday, September 5, 2010

Support White Balloon Day - Tuesday 7th September

Support White Balloon Day - Tuesday 7th September

With over 1,000 children sexually assaulted in Australia every week, leading child protection advocacy group Bravehearts is calling on Australians to wear white and donate on September 7, White Balloon Day to help protect children and break the silence surrounding child sexual harm.

This year’s event marks the 14th annual national awareness and fundraising campaign, for ‘White Balloon Day.’ Staged during Child Protection Week (Sep 5th – 11th), the humble white balloon has become synonymous with child protection and this special day has evolved into Braveheart’s signature national event.

Queensland Police called White Balloon Day a ‘phenomenon’ after they recorded a staggering 514% increase in disclosures about child sexual assault during the White Balloon Day campaign period in 1999 - not long after the initiative was established. This significant increase demonstrates that awareness and support are fundamental to help ‘break the silence’ about child sexual assault and to help prevent other cases from occurring.

Bravehearts Founder and Executive Director, Mrs Hetty Johnston is encouraging Australians to rally behind the cause to help more Australian children and their carers get the support they need.

“Show Australia’s kids that you care; help us teach children that child sexual assault is never their fault, that it’s all right to say no and we will believe and support them. By supporting White Balloon Day you are demonstrating that our nation has zero tolerance toward those who would harm our children,” said Mrs Johntson.

White Balloon Day is a day of recognition, awareness and support for the victims of child sexual assault and the principle fundraising initiative which enables Bravehearts to educate, empower and protect all Aussie kids.

White Balloon Day is supported by the ‘Celebrities that Say No’ campaign. Bravehearts celebrity ambassadors include Anthony Mundine, Angry Anderson, Phil Gould, Craig Lowndes, Mick Doohan, Rachael Birmingham, Laura Vesquez (Home & Away), Rebekah Elmaloglou (Home & Away), Shane Webcke (former Brisbane Bronco) and Carla Bonner (Neighbours) – all of whom who have come together to show support for the need to protect all Australian children.

“You don’t need to be wealthy to be a part of this historic movement in child protection,” says Mrs Johnston. “Support the children you know and love. No matter how big or small; every contribution counts. From simply showing your support by wearing white on Sept 7th, or getting your school or workplace involved and making donations; we can all do our bit to make Australia the safest place in the world to raise a child.”

“We all have a choice. We can do something or we can do nothing. Australia’s children are relying on us to do something,” she said.

How Australians can participate in White Balloon Day

It’s simple: Wear white, Buy a balloon, Donate

Other fun ways people can take part in White Balloon Day include:
PURCHASE WHITE BALLOON DAY PRODUCTS through any MYER or Salvos store. Bravehearts encourages all Australians to purchase an official white balloon from any MYER or SALVO’s store around the country and to wear white to show support for victims, to help shift attitudes around an historically taboo subject, and to break down the stigma and silence associated with child sexual assault.
FLY A WHITE BALLOON on 7th September from your home, letterbox, business or community organization.
ORGANISE AN EVENT such as a morning/afternoon tea at your home, school or workplace.
GET YOUR SCHOOL INVOLVED by entering the ‘White Gate’ schools competition and go in the draw to win $2500 cash for your school. Visit whiteballoonday.com.au <http://www.whiteballoonday.com.au/> for entry details.
CREATE YOUR OWN FUNDRAISING PAGE by visiting www.everydayhero.com.au/event/WhiteBalloonDay2010 <http://www.everydayhero.com.au/event/WhiteBalloonDay2010>
VOLUNTEER by emailing whiteballoonday@bravehearts.org.au to indicate your interest.
MAKE A DONATION online by phoning 1800 BRAVE1, or via the Bravehearts website
$10.00 donation <http://www.bravehearts.org.au/Donations.ews> = preventative education for 1 child in a school or day care centre
$25.00 donation <http://www.bravehearts.org.au/Donations.ews> = a crisis telephone call with a qualified Bravehearts counsellor
$50.00 donation <http://www.bravehearts.org.au/Donations.ews> = a one-on-one Bravehearts counselling session for a child in crisis.
GET OTHERS INVOLVED by encouraging your schools, community groups, workplace or church to hold a ‘Wear White day’ for a gold coin donation, symbolising the innocence and purity of a child. Let your imagination run wild to think of fun ways to help us educate, empower and protect our children. Remember to email Bravehearts your photos from White Balloon Day so that they can be included on the Bravehearts website.

For more information and details on where to purchase official white balloons:
White Balloon Day http://www.whiteballoonday.com.au
Bravehearts http://www.bravehearts.org.au
Bravehearts You Tube Channel http://www.youtube.com/bravehearts

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