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Tuesday, July 31, 2007Business leaders given APEC planning guidelines at Sydney CBD emergency planning forum 1 August 2007Businesses with operations in and around Sydney's CBD must prepare now for the impact of the Sydney's APEC forum to be held between 2nd - 9th September, emergency planning specialists told business leaders at a Sydney forum today. Speaking at the Janellis APEC emergency planning forum, Emergency Planning specialist, Mr Brendan Beckett Director of Janellis Australia said: "APEC raises some significant concerns for the Australian business community around issues such as CBD security zoning, mass gatherings, increased police presence and the public holiday. All of these factors will impact on normal business operations". Read the full media release here. Labels: Business and Finance
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10:47 PM
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Finance Sector Acknowledges Economic Impacts of Climate ChangeSenior finance industry representatives have agreed that the economy-wide costs of ignoring sustainability issues such as climate change outweigh the costs of addressing it and believe further leadership is needed to encourage companies to report on sustainability risks. That's according to industry opinion polling released today by Finsia - the Financial Services Institute of Australasia - which represents 20,000 finance industry members in Australia and New Zealand. Read the full opinion poll from Finsia here. Labels: Business and Finance, Green Watch
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8:33 PM
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Monday, July 30, 2007The revolution continues says PricewaterhouseCoopers - 31 July 2007A revolution is under way in Australia's entertainment and media sectors, which are set to be worth a staggering $28.7 billion by 2011, according to a new report. The PricewaterhouseCoopers (PwC) Australian Entertainment & Media Outlook: 2007-2011 report has found that a number of sectors, including out-of-home and print media, have developed more robust and timely audience measurement processes that will demonstrate insights into consumer behaviour to advertisers. Read the full press release from Pricewaterhouse Coopers here.
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11:57 PM
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Tuesday, July 24, 2007Does Your Brand Have Portability Potential? Third-Screen Branding Poses Its Own Unique Set of Challenges. For all intents and purposes, the launch of Apple's revolutionary iPhone - complete with folks lining up and even sleeping on sidewalks in anticipation - heralded a new age of portability. The iPhone and all other soon-to-be-launched mobile phone-centric devices are not simply about the portable phoning capability (so yesterday). They're about the portable internet; portable entertainment; portable news; weather and sports; portable retailing; and, yes, the opportunity for portable branding. Read more here.
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6:04 PM
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Monday, July 23, 2007Privacy Is The New Black After a week where Ask launched AskEraser, a product that allows users to erase their search history, and Google announced a reduction in retained data time from 2038 to 18 months, more privacy initiatives are on their way. According to the Wall Street Journal, Microsoft will officially announce Monday "new policies and technologies to protect the privacy of users of its Live Search services" and Yahoo will announce plans for "a policy to make all of a user's search data anonymous within 13 months of receiving it." Read the full article from techcrunch here. Image Credit (New School) Labels: Business and Finance
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5:04 PM
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Sunday, July 22, 2007Stella McCartney and PETA will co-host on Second Life the first worldwide anti fur protest Stella McCartney and PETA will co-host on Second Life the first worldwide anti fur protest. The full article can be found here, see Stella McCartney's press release here and watch the debate continue in Second Life Herald.
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7:56 PM
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Wednesday, July 18, 200711 U.S. food and drink companies to restrict advertising practices aimed at childrenNEW YORK: Eleven of the biggest U.S. food and drink companies will adopt new rules to limit advertising to children under the age of 12, a move that restricts ads for products such as McDonald's Happy Meals and the use of popular cartoon characters. Read the full article here.
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3:38 AM
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Monday, July 16, 2007Geek Pride Blooms Into a Real-World Subculture NEW YORK - The nerds are in the hoouusse! On a steaming Saturday, a horn-rimmed posse of software engineers, computer programmers and support technicians was grooving at a most unlikely spot -- a fierce underground music venue here. The act: MC Chris -- king of the burgeoning world of "nerdcore rap" -- who dropped rhymes like Jay-Z with a pocket protector, Eminem with complexion issues. See the full article from the Washington Post here. Labels: Consumer Trends, Just for Fun
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1:08 AM
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Sunday, July 15, 2007Cisco CEO, John Chambers discusses the impact of web 2.0 on business communication.Chambers says whilst blogging is "cool" and podcasts are "nice", the real growth story in web 2.0 is its use as a business productivity tool. "The ability to virtually be in the same room wherever you are around the world - and share the same data, the same voice and video fixed and mobile... then tie it all together in a simple, one click to use ability." See the Vlog here
Labels: Business and Finance, Media Entertainment and Technology
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7:13 PM
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Friday, July 13, 2007First National Indigenous TV station launchedAustralia's first national 24 hour indigenous television station is on air. The maiden hour-long broadcast of National Indigenous Television (NITV) was beamed live from Sydney to more than 600,000 viewers this morning. Read the full story here
Labels: Make a Difference, Media Entertainment and Technology
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12:24 AM
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Thursday, July 12, 2007Rich Pickings A satirical video on teenage affluence is influencing hearts and minds through YouTube. See the video on Launch News Page or read the full article here.
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11:30 PM
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Wednesday, July 11, 2007IMPACT: The new political forum for MySpace users  Federal Opposition leader, Kevin Rudd and Greens Party Leader Bob Brown seeking friends at the launch of MySpace impact in Sydney, 12th July 2007. MySpace representatives commented on the IMPACT initiative as a screen by screen alternative to traditional door to door political campaigning.
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7:16 PM
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Tuesday, July 10, 2007Social Networking Goes NicheMySpace and Friendster's runaway popularity and exposure have helped spawn an array of targeted networking sites. Advertisers are noticing. See the full article from Business Week here
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5:59 PM
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An Olympic PR Challenge Among the nightmares that might plague a marketing executive, bankrolling an event that some call the Genocide Olympics could well be one of the worst. But that's just what the likes of Adidas, Coca-Cola (KO), General Electric (GE), Johnson & Johnson (JNJ), Kodak, McDonald's (MCD), Samsung, Visa, and others are facing. As Beijing prepares for the Summer Games in August, 2008, activists around the world are planning to take China to task over issues ranging from the Dalai Lama to Darfur. And the multinationals that have coughed up tens of millions of dollars to sponsor the Olympics are caught in a public relations bind. Read the full article from Business Week hereLabels: Business and Finance
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1:06 AM
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Monday, July 9, 2007Unilever announce two new important commitments to responsible marketingUnilever has commited to adopting a global guideline that will stop the future use of size zero models or actors in its advertising. And it will also restrict its marketing and advertising to children between 6 to 11 years of age to the healthier foods and beverage products in its portfolio. Unilever will not impose strict criteria for models' and actors' Body Mass Index (BMI), but all brand directors and agencies will be expected to use BMI of between 18.5 and 25 as a guideline. This range is in line United Nations guidance of what level of BMI can be considered healthy. Read the full article here
Labels: Consumer Trends, Health and Lifestyle
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11:34 PM
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ICANN Plans October Launch of '.asia' Domain Internet addresses ending in ".asia" will be open to governments and trademark owners starting in October, with general registrations coming in 2008. The initial round, which starts October 9, is limited to governments desiring geographical names such as "china.asia" and those with trademarks applied before March 16, 2004, and actively in use. Read the full article from Businessweek hereLabels: Business and Finance, Media Entertainment and Technology
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6:54 PM
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Two Minute Social Networking PrimerSocial media marketing, social media optimization, social bookmarking, social networking, social, social, SOCIAL. It's everywhere and yet, many people are still having a hard time understanding exactly what the heck we're talking about. So, if you're still trying to figure out what the heck a social network is and why you might want to join one, here's a brilliant two minute video primer. Click on this link to watch the video
posted by Launch Management Group at
5:22 PM
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Steve Jobs' Greatest Presentation Carmine Gallo, Business Week's communications coach mines Jobs' introduction of the iPhone to offer five lessons for making an unforgettable pitch. Read the full article here
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4:51 PM
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Into the World of Carbon-Neutral Advertising Smith Barney Panel Explores Latest Developments NEW YORK (AdAge.com) -- The new notion that marketers should address and offset the carbon footprint of their print advertising has become credible enough to support a major panel discussion at Smith Barney. Among other things, the Manhattan gathering, which drew a standing-room-only crowd of executives from ad agencies, media companies and financial investment firms, featured a presentation by upscale jewelry merchant John Hardy. He's now planting bamboo on an entire island off the coast of Bali to offset the greenhouse gases generated by his print advertising in some of America's most chi-chi fashion magazines. See the Vlog Here Labels: Green Watch
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4:42 PM
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Signs of the Times: Fading Ads Hint at the Future of Marketing An Author's Stroll Through a World of Ghost Messages If it's still a little hard to digest Bob Garfield's pronouncement that "Advertising is not the future of marketing," maybe it's time to take a walk with Ben Passikoff, or at least sit down with his book. 'The Writing on the Wall,' by Ben Passikoff. Read more here
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4:34 PM
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Monday, July 2, 2007Sci-Fi invites bloggers to meet cast and crew The Sci-Fi Channel this week indulged in a new spin on an old PR move by hosting a junket, for bloggers.The NBC Universal science fiction cable network's first "digital press tour" rounded up a couple dozen of its most important and influential online enthusiasts and reviewers and whisked them off to Vancouver for an almost week long Sci-Fi shindig. Read more
posted by Launch Management Group at
7:26 PM
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