<body onLoad="MM_preloadImages('http://www.launchgroup.com.au/Images/Header_Menu_1_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_2_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_3_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_4_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_5_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_6_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_7_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_8_Over.jpg');"><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/platform.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar/4839957058115904299?origin\x3dhttp://launchgroup.blogspot.com', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

Tuesday, July 24, 2007

Does Your Brand Have Portability Potential?

Third-Screen Branding Poses Its Own Unique Set of Challenges. For all intents and purposes, the launch of Apple's revolutionary iPhone - complete with folks lining up and even sleeping on sidewalks in anticipation - heralded a new age of portability. The iPhone and all other soon-to-be-launched mobile phone-centric devices are not simply about the portable phoning capability (so yesterday). They're about the portable internet; portable entertainment; portable news; weather and sports; portable retailing; and, yes, the opportunity for portable branding. Read more here.

Labels: ,

posted by Launch Management Group at 6:04 PM

Previous Posts

RSS

 View blog top tags
Statcounter