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Wednesday, September 19, 2007

Are Ebay and the Others the New New Media?

The web, it turns out, is doing more than just transforming media-business models -- it's blurring the definition of media in the first place. Papa John's, who insists it is not a media company, runs ads for Gamefly, Six Flags and Sports Illustrated on its site. Does a media site create content with the goal of selling ads or subscriptions to pay for it? Or can we now define as a medium any site that aggregates an audience through other means -- e-commerce or lead generation -- then it turns around and sells to advertisers? Read the full article from AdAge here.

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posted by Launch Management Group at 4:06 PM

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