<body onLoad="MM_preloadImages('http://www.launchgroup.com.au/Images/Header_Menu_1_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_2_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_3_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_4_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_5_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_6_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_7_Over.jpg','http://www.launchgroup.com.au/Images/Header_Menu_8_Over.jpg');"><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/platform.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar/4839957058115904299?origin\x3dhttp://launchgroup.blogspot.com', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

Sunday, April 5, 2009

Aggregation Forces Journalistic Evolution

News Outlets Must Accept That Consumers Want More Content Faster - and Don't Care Who Creates It by Michael Learmonth and Nat Ives
March 30, 2009: NEW YORK (AdAge.com) -- A link on the Drudge Report can drive hundreds of thousands of views of: a news story, bringing a host of new readers and -- here's hoping -- some ad revenue to go with them. But most of the many, many sites aggregating other people's content can't deliver that much traffic, and some don't even try.

What's more, a vast swath of readers couldn't care less about anything deeper than a headline, which is a problem for the nation's beleaguered journalistic institutions as they try to find a sustainable model for newsgathering on the web. Read the full story from Ad Age here.

Labels:

posted by Launch Management Group at 8:27 PM

Previous Posts

RSS

 View blog top tags
Statcounter