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Sunday, April 13, 2008

Agency Execs Explore Green Strategies

Speakers Warn IAA World Congress Not to Antagonize Cynical Consumers

WASHINGTON -- Consumers are increasingly interested in green marketing initiatives, but they are also quite cynical, the International Advertising Association's World Congress was told yesterday. That provides new opportunities for improving brand equity and engaging consumers -- but also lots of risk in getting it wrong.

See the full article from ad age here.

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posted by Launch Management Group at 7:08 PM

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